THE COOKIES STORY
THE COOKIES STORY Cookies is more than a brand — it's a global movement, built on authenticity, culture, innovation, and legacy. Founded in 2010 by Billboard-charting rapper and entrepreneur Berner, alongside legendary Bay Area cultivator Jai, Cookies has grown from a single strain to one of the most iconic and trusted cannabis brands on the planet.
What began in the underground has now become a powerhouse in the cannabis space, offering over 70 proprietary cannabis cultivars and more than 2,000 products. Headquartered in San Francisco, Cookies has established itself as a leader in cannabis culture, consistently pushing boundaries through game-changing genetics, streetwear influence, and community impact.
Since opening its first retail location in 2018, Cookies has expanded to over 70 retail stores across more than 20 markets and 6 countries. The brand was named one of AdAge's Hottest Brands in America — the first time a cannabis company has received this honor. Our dedication to quality, consistency, and culture continues to shape how cannabis is experienced and embraced worldwide.
MISSION
To create the most authentic cannabis experience in the world through genetics, innovation, culture, and impact. We aim to normalize and elevate cannabis through education, premium products, and cultural relevance.
VISION
To lead the global cannabis movement by setting the standard for genetics, retail experience, and social impact — creating a world where cannabis is not only accepted but celebrated.
SUSTAINABILITY
At Cookies, sustainability isn’t an afterthought — it’s a responsibility. We prioritize earth-conscious cultivation practices, packaging innovation, and ethical sourcing. Our long-term goal is to reduce our environmental impact across all stages of the product life cycle, from grow to shelf to home. We continue to evolve our practices to meet the demands of a planet and a community that deserves better.
BERNER
Berner, born Gilbert Anthony Milam Jr. (10/27/1983), is a visionary entrepreneur and business mogul whose documentary films, Billboard-charting rap albums, and innovations in the fashion and cannabis industries have earned him an international following of loyal and enthusiastic supporters.
Berner is Co-Founder and CEO of Cookies, the premier cannabis brand with over 70 retail locations across 6 countries. In 2021 Cookies was the first cannabis brand ever named by AdAge as one of America’s Hottest Brands and in 2022 Berner became the first cannabis executive on the cover of Forbes magazine.
Berner is also the Founder and CEO of Cookies SF, a global streetwear and accessories brand with 4 retail locations across the U.S. and Europe (SF, LA, NYC and Vienna, Austria). Berner’s business portfolio includes 12/12 Ventures, Cookies SF, Hemp2o Water, Lemonnade, Santa Cruz Shredders, Social Club, and Vibes. Berner founded Bern One Entertainment Music Label, has received a RIAA Gold® and a RIAA Platinum® awards for two separate albums, and will release his 50th album as an independent artist in December 2023. Berner is currently developing a TV series with FX based on his life and caree
JAI
Girl Scout Cookies, Cherry Pie, Sunset Sherbet, Gelato, Biscotti. The strains that built the modern cannabis industry may be household names, but the man with the green thumb responsible for mixing up the top-shelf genetic pool is still largely a mystery. Hailing from San Francisco, California, that man is the cannabis whisperer known simply as Jai.
Raised amongst pot plants his whole life, Jai was growing his own crop by the time he was a teenager, soaking in as much knowledge as possible from his elders, and making waves in the Bay Area’s world-leading weed scene. As an adult, Jai helped birth an empire.
A founding member of the Cookies family, Jai has pushed the limits of cultivation and breeding, evolving from garage grows in dense SF neighborhoods to outdoor facilities in the Emerald Triangle and state-of-the-art indoor sites across California. At every grow, Jai’s botanic creativity leads to new crosses, unparalleled pheno hunts, and some of the finest selections ever flowered. Jai’s legend is matched only by his legacy.
